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The gifting culture has taken the corporate world by storm. Whether it is a small start-up or a multinational company, gifts are being provided to employees and clients who form the backbone of the company.
The main purpose of corporate gifts is to build a strong bond with employees and clients. However, the gifting culture has become so common that companies now need to find unique and innovative ways to provide gifts. "How can the gifts we provide stand out from the rest?" This is a question that most HR managers have.
Thoughtfully curated gifts can bring uniqueness and exclusivity to the entire gifting process. In this article, we will discuss why corporate gifts matter and how to come up with innovative and unique gifts that stand out.
The culture of corporate gifting has become prevalent due to the role it plays in building relationships with employees. Below are a few reasons why corporate gifts matter.
Maintaining a good relationship with employees, clients, and stakeholders is essential. One way to maintain and strengthen this bond is through gifting.
By providing gifts, clients and employees feel that the company values their service. This can encourage them to put in their best performance.
Corporate gifts often include the company logo and tagline, providing brand recognition and boosting loyalty among employees and clients.
Gifting is an effective way for companies to stay top of mind with clients, giving them a competitive edge as clients are more likely to consider the company for future business.
Products like coffee mugs, calendars, and diaries were once popular corporate gifts. However, these are becoming less impactful as employees and clients see these items frequently. This is where personalization and innovation in corporate gifting gain significance.
Companies increasingly align corporate gifts with individual preferences and current trends. By personalizing gifts, companies can create a stronger connection with employees and clients.
Another advantage of innovative corporate gifts is their versatility. For example, a Diwali gift could include diyas to add authenticity, deviating from traditional gifts.
Modern professionals are often drawn to tech gadgets that make life easier. Gifts like wireless chargers, custom USB drives, and branded Bluetooth speakers can be both useful and memorable.
Eco-friendly gifts, like bamboo office supplies or solar-powered chargers, show the company's commitment to social and environmental responsibility.
Experience vouchers for staycations, days out, or adventure activities offer unique and memorable gifts, creating lasting memories for employees and clients.
For relaxation, spa and beauty gift vouchers are an excellent choice, while gourmet vouchers offer exceptional culinary experiences.
Handmade and artisanal products are popular for promoting local businesses. Customizable items like bespoke office accessories add a personal touch.
Customization is key to making corporate gifts stand out. Here are some tips for personalizing gifts.
Understanding the recipient's likes and dislikes helps in selecting a gift they'll truly appreciate.
Adding the recipient's name or initials, or using images that resonate with them, are ways to add a personal touch.
Consider wrapping gifts in a way that reflects the recipient's preferences, like using their favorite color or a print that has personal significance.
Innovative and unique corporate gifts can strengthen the bond between a company and its employees or clients. Carefully designed gifts show care and thought, creating lasting connections.
