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The role of corporate gifting in today’s times can never be underestimated. From building a strong relationship with employees and clients to boosting the morale and productivity of employees, corporate gifting plays a significant role in the overall growth of the company.
Corporate gifting is not just about purchasing a gift and giving it to employees or clients. How the gift is presented also matters a lot. The packaging of the gift should be given due consideration, as it creates the first impression and boosts brand image. Employees and clients feel emotionally connected when they receive a gift that is thoughtfully packed.
In this article, we will explain the things to consider while packing corporate gifts, how to choose the right packaging material, and the mistakes to avoid while packing corporate gifts.
Brand identity is the personality of the company projected through various media like advertisement and word of mouth. Though corporate gift packaging plays only a small role in projecting brand identity, it should not be neglected completely.
The company’s values and culture should reflect in the way the gifts are packed. For example, if the company contributes a lot towards sustainability, it should reflect in the gift packing as well. Similarly, if the brand deals with luxury products, the same should be projected in the packaging by using luxurious wrapping material.
The best way to project brand identity is by incorporating the brand logo and colors in the gift wrapping. The primary color of the brand can be used for the gift wrapper, while accessories like satin ribbons and bows in secondary colors can provide a final touch.
The brand logo should also be given due consideration. You can include a sticker with the brand logo on the side of the package or use custom-made ribbons with the company’s logo for packing.
Adding a personal touch can make the gift more valuable to employees and clients. The best way to add a personal touch is by including a hand-written note along with the gift, making it feel tailor-made exclusively for the recipient.
Sustainability is a crucial consideration in every sphere of life, and companies are also expected to add a touch of sustainability to their activities.
By using eco-friendly products for packaging, the company sends a message that it cares for the environment. This also projects the company’s social responsibility.
There are different types of packing materials available for corporate gifts. The type of material to use depends on the corporate culture and credibility of the company.
If the corporate gifts are meant for high-value clients or top-level executives, premium packaging can be considered. Velvet boxes, wooden cases, and premium gift wrappers are suitable for such occasions.
Creative packaging can be done using custom-printed materials or ribbons. Other creative options include tote bags, tins, newspapers, etc. Using scented or luxurious textured materials can also add a special touch to the gift.
If sustainability is a priority, then eco-friendly materials like recycled packing paper and biodegradable products can be used.
Biodegradable packing peanuts, kraft paper, bioplastics, and glass are some eco-friendly materials that can be used for corporate gift packaging.
Another option is to use materials that align with the seasonal theme. For example, if you are providing Christmas gifts to employees, you can choose packaging with prints of Christmas trees and Santa Claus.
The wrapping paper should align with the brand and company values. For example, if you are a luxury brand and wrap the gift in cheap wrapping paper, it goes against the brand image. Similarly, using plastic wrapping for an eco-friendly brand contradicts the company's values.
Adding a finishing touch with the right embellishments can enhance the overall look of the gift. For corporate gifts, consider using customized ribbons, custom postcards, or charms. Adding a sticker with the company’s logo will not only promote brand image but also provide a finishing touch.
When gifting branded products like a watch, it is best to use the original packaging. If the gift is non-branded, make sure that the box is proportionate to the gift's size. For instance, packing a watch in a large box is not ideal.
While reusing old boxes can be sustainable, if the boxes have lost their shape or are not rigid, they should not be used. Deformed boxes can create a negative impression on the recipient.
Packing at the last moment can lead to poor outcomes. It is always best to do the packing at least a day ahead, ensuring a perfect wrap. You could also hire a professional gift wrapper to ensure an attractive final product.
Creative packaging is essential to make a gift stand out. The packaging should align with the company’s values and brand image to create a cohesive impression. Care should be taken to ensure that the right packing materials and accessories are used to provide the perfect look for corporate gifts.
