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Corporate gifting has become a norm in most modern companies. These gifts are provided to employees and clients to foster a relationship with them and to appreciate them for their services. In fact, corporate gifts help build a strong bond with employees and clients.
Dubai, being a country where people from diverse cultural backgrounds converge, makes it essential to consider cultural factors when providing corporate gifts. Will the gift affect the cultural sentiments of the employee? Or is it against their religious beliefs? These are some factors companies should consider.
Considering cultural sentiments gains significant importance, as missteps in gifting can affect the long-term relationship between the company and its employees and clients. As an HR representative, you should consider the diverse customs, beliefs, and traditions of the employees and clients before deciding on a gift.
Different cultures approach gifting in unique ways. Therefore, it is crucial to understand the cultural context before providing corporate gifts.
For example, in Dubai, a significant part of the population is Indian, and Diwali is a major festival for them. When you provide Diwali gifts to clients, traditional gifts like sweets with a touch of colour add authenticity to the gifting experience.
Similarly, the Japanese place importance on gift wrapping. For them, providing gifts in special wrapping paper brings good luck and fortune.
Religious beliefs are another major consideration. For example, alcohol is a taboo in Islamic culture, so it’s best to avoid wines and similar alcoholic beverages as corporate gifts.
If you have American employees, they may open the Christmas gift immediately to show appreciation. For companies with a diverse workforce, it’s beneficial to be mindful of such cultural practices to avoid offending any sentiments.
While selecting corporate gifts, it’s important to consider both practical and cultural aspects. For general gifts, items like mugs, desk organizers, and stationery are suitable options.
However, for gifts meant for specific individuals or occasions, consider the significance of the day or the recipient’s cultural background when choosing a gift.
Arabic Culture: Edible gifts like chocolates, candies, dry fruits, perfumes (athar), flower bouquets, and home decor items like diffusers make great gifts.
Asian Culture: Sweets are a popular choice, and options can vary by nationality. For example, Indian employees may appreciate traditional sweets like burfi or halwa. Coffee mugs, desk organizers, and indoor plants are also appreciated.
European Culture: Gourmet chocolates, cheese baskets, fine coffee or tea are ideal options. Wines and champagnes are also common but may need to be avoided in culturally sensitive contexts.
In the UAE, major celebrations include Ramadan, Eid, Christmas, Thanksgiving, and Diwali. Gifts like dry fruits and sweets are suitable for Ramadan and Eid, while cakes and cookies are popular for Christmas.
Celebrating important life events like birthdays, anniversaries, or the birth of a child with gifts shows appreciation for employees.
Reward employees who have achieved something significant or contributed to a project with a valuable gift.
Clients who play a critical role in the company’s success can be appreciated with corporate gifts as a gesture of gratitude.
Some companies provide a welcome kit when new employees join, helping them feel welcomed and familiarized with the company’s culture.
Ensure that the gift matches the employee’s position. For example, gifting an exotic flower bouquet is more suitable for a senior executive than a simple bouquet.
Do not expect anything in return for corporate gifts. Ensure that the gift is not perceived as a bribe or favor. Uphold high ethical standards.
Provide gifts that hold value to the recipient, creating a sense of appreciation and positivity.
By opting for eco-friendly gifts, the company demonstrates its commitment to social and environmental responsibility.
Being culturally aware is crucial when selecting corporate gifts, ensuring that employees and clients feel respected. This helps foster strong bonds, contributing to long-term success.
