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What do you think makes a corporate gift unique? We feel that it is personalization. Adding a personal touch to the gift lets the employees and clients get a special feel - a feeling of being loved and cared for. Most companies opt for personalization to add that unique touch to the gift.
The best way to make the gift more meaningful and memorable is through personalization. In this article, we explain why you should provide a personal touch to corporate gifts and some interesting ways to add that personal touch.
Why do companies provide corporate gifts in the first place? It is to build a strong relationship with the employees. When companies add a personal touch to the gift, it can make the bond even stronger.
A good relationship between the company and the employees can boost their morale and encourage the employees to put in their best.
When the company understands the likes and dislikes of the employees and provides a gift accordingly, it can create a strong emotional connection between the employee and the company. Since the company has taken the time and effort to get the gift personalized, the employee feels valued and cared for by the company.
A company is a faceless entity. When you provide a personalized gift to the employee, it provides a human face to the company. The employees start loving the company, just like a human. This can go a long way in achieving the goals of the company.
Personalized gifts are custom-made based on the likes and dislikes of the employees. This can create lasting memories for the employees and clients, which they will cherish throughout their lives. Personalized gifts are unique and memorable, unlike the generic gifts that you get from the market.
Unlike normal corporate gifts that are general in nature, personalized gifts are custom-made based on the occasion. For example, if an employee is celebrating their 25th year in service, you can create a gift with the number ‘25’ imprinted on it. Personalized gifts are thus more versatile.
Moving to a new home, the birth of a child, completion of a course, birthday – these are all personal milestones in the life of an employee.
If a person is selected as the employee of the year/month, or if they complete a milestone year, or certain training programs, these can be treated as corporate achievements.
If the employee has achieved something special for the company, like going the extra mile to meet the company objective, then the employee should be rewarded with a personalised gift.
Next to employees comes the clients, who also play a very important role in the success of any business. When you provide personalized gifts to the clients, they get a feeling of being valued. Adding the client’s logo or the colors of the brand can all add a personal touch to the gift.
Corporate gifts are also an effective marketing tool. By adding the company’s logo and tagline on the gift, you provide better exposure to the brand. This makes your brand more visible to the key decision-makers in the client’s company.
Connecting with clients on a personal level can provide a competitive advantage to the company. By providing personalized gifts, you are showing clients that you value their service and wish to continue your association, which makes the customer feel valued.
Trust is highly essential in maintaining client relations, especially in high-level dealings. Personalized gifts help build a strong bond with clients, which in turn develops trust. This trust is crucial for partnerships and other high-level interactions.
The best way to add a personal touch to the gift is by including personalized notes or letters along with it. The HR team can include a handwritten note appreciating the employee's service. Instead of plain paper, decorative papers can be used to make it more beautiful.
Using regular gift wrap doesn’t make the gift stand out. Instead, you can use beautiful wrapping papers with unique prints. If anyone in the HR team has a creative mind, they can design unique patterns for the wrapping paper.
It would be a good idea to consider the employee’s interests while choosing the gift. For example, if the employee is adventurous, you can include an adventure experience voucher in the gift. This creates a feeling of being valued.
Handmade gifts in any form create a personalized feel. Handmade gifts can include homemade chocolates, candles, skincare products, and embroidered products.
Photos can be incorporated into gifts in different ways. You can create a large photo collage or a personalized calendar or cup featuring cherished memories from the employee’s life.
Custom-printed gifts, like a pendant with the employee’s name or initial, or an embroidered handkerchief, can add a personal touch. Embossing and engraving also enhance personalization.
In the corporate world, it’s not just about providing gifts to employees and clients but also about adding a personal touch. This ensures that the recipient feels valued, helping build a strong bond with the company.
