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Corporate gifting has gained a lot of significance in today’s times, thanks to the innumerable gifting options available. Whether it is an achievement of the employee, a milestone event, or a festival, companies provide gifts mainly to strengthen their bond with the employees.
An increasing trend that has been observed of late is providing eco-friendly gifts. Not just companies, but even employees and clients prefer receiving such gifts because of their sustainability factor. Most companies try to strike a balance between corporate values and environmental sustainability for the good of all.
When a company provides eco-friendly gifts to employees, it creates a feeling that the company cares for sustainability. This shows the responsibility the company has for the environment, which helps enhance its brand image. Customers like to support companies that care about the environment.
Most people nowadays are conscious of the environmental impact of their actions. They are more than happy to receive eco-friendly gifts that contribute towards sustainability. Providing eco-friendly gifts thus appeals to clients and employees, who are more likely to engage with companies that care about the environment.
When a company chooses an eco-friendly gift, it is passing on the cause of sustainability not just to the employee or client but to society as well. Those who are close to the recipient may start considering eco-friendly gifts themselves, creating a ripple effect in the society.
Gifts that can be recycled contribute towards sustainability. Organic products made from natural materials also contribute. For example, gifting a voucher for an organic body scrub has an element of eco-friendliness.
Products that can last for several years or be reused repeatedly produce a smaller carbon footprint. For instance, a clay coffee mug can be reused and, if handled carefully, can last for many years.
Corporate gifts should be biodegradable and not contribute to landfill waste. For example, bamboo bags can be reused and, even when disposed of, won’t harm the environment as bamboo naturally decays over time.
Reusable products: Reusable products include those that can be used repeatedly. Popular options include clay coffee mugs, tote bags made of eco-friendly materials like bamboo, and stainless steel or glass water bottles.
Office essentials: Eco-friendly office essentials, like seed ball pens, journals made of recycled paper, or bamboo-covered staplers, are excellent corporate gifts.
Health and wellness products: Gift vouchers for organic body scrubs, eco-friendly yoga mats, organic skincare products, and relaxation kits made of sustainable materials are other great options.
The peculiarity of these products is that most can be customized with the company’s logo and brand colors, contributing to brand recognition.
Always consider the recipient’s interests. For adventurous individuals, experience vouchers with an eco-friendly touch could be ideal. For fashion-conscious clients, organic skincare products could be a perfect choice.
The presentation of a gift matters. A simple gift voucher, when customized with a company’s logo and brand colors, can be turned into a corporate gift. Whatever you choose, remember to personalize it with your branding.
Ensure the product is truly eco-friendly by checking for certifications from relevant authorities. In the UAE, products certified by the EU Ecoglobal or Forest Stewardship Council (FSC) are considered eco-friendly.
Providing employees and clients with gifts that align with sustainability goals fosters a sense of pride in company culture, boosting morale and encouraging them to contribute their best efforts.
If your clients share a commitment to sustainability, giving eco-friendly gifts strengthens your relationship, which may benefit the company in the future.
When companies prioritize sustainability, they create a positive impression with customers and the public, offering a competitive edge.
Eco-friendly products tend to be more expensive than their non-sustainable counterparts, which may exceed the company’s budget.
Finding the right eco-friendly products locally can be a challenge. Sourcing them from distant locations may contradict sustainability goals.
Some products are falsely marketed as eco-friendly. Companies should verify product certifications to ensure authenticity.
For modern businesses, providing eco-friendly corporate gifts to employees and clients is essential as it reflects a sense of moral responsibility. By choosing sustainable gifts, companies not only contribute to environmental conservation but also build strong business relationships. Companies are encouraged to adopt sustainable gifting practices as part of their corporate responsibility.
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