Gifts that promote sustainability and green practices

We all know that corporate gifting is a integral part of any company’s culture. Though these gifts are generally given during festivals or any important achievement of the company, there is no hard and fast rule regarding when to provide gifts. Some companies, especially those with very few employees, provide gifts even for birthdays and anniversaries.

If you are an employee, you have probably noticed an increasing trend towards providing sustainable and eco-friendly gifts. Such gifts help companies strike a balance between their environmental commitment and corporate values.

What are the reasons for companies to choose eco-friendly corporate gifts?

• It boosts the brand image of the company.

Creating a positive impact on the minds of employees is crucial for any company. When eco-friendly gifts are provided, it helps create this positive impact. Following green practices and providing sustainable gifts show that the company feels a sense of responsibility towards the environment. This can enhance the company's brand image.

• Eco-friendly gifts can be appealing to the employees.

It is not just companies that are conscious of their environmental commitment. Employees and customers also care about the impact of their actions on the environment. They start looking forward to receiving eco-friendly gifts and are more likely to connect with companies that show some environmental values.

• Providing eco-friendly gifts can have long-term benefits.

Following green practices and gifting eco-friendly products has a far-reaching effect. You are passing on the message of sustainability not just to the employee or client but to society as well. Taking a cue from your gifting practice, others might start providing eco-friendly gifts too.

How do you choose sustainable products for gifting?

Eco-friendly gifts do not just mean that the product should have an “eco-friendly” label. There are certain other criteria to follow when selecting eco-friendly gifts.

• The product should be reusable and durable.

Reusable products reduce carbon footprint as new products need not be procured as often. Such items fall under the eco-friendly category.

• The product should be biodegradable.

The gift should be environmentally safe. Even if it ends up in a landfill, it should not cause harm to the environment. For example, jute bags are long-lasting and biodegradable.

Which are the best corporate gifts that promote sustainability & green practices?

Office supplies: Eco-friendly office essentials like bamboo pens, wood desk organizers, and jute file folders make great corporate gifts.

Wellness products: Organic and eco-friendly products such as yoga mats and skincare items are sustainable gift options.

Decor items: Decor items made of recycled or eco-friendly materials make excellent corporate gifts. Examples include clay coffee mugs, bamboo placemats, and cotton cushion covers.

These products can be customized with the company’s brand colors and logo to provide a corporate touch.

What are the things to consider while choosing sustainable gifts for employees?

• Certification.

Not everyone checks for sustainability certifications, but some do. Choosing products with certifications like Energy Star or Forest Stewardship Council (FSC) certification is a good idea.

• Interest of employees.

If the gift is for specific employees, consider their interests. For nature lovers, experience vouchers to places like Green Planet or Miracle Garden can be great options. For beauty-conscious employees, organic skincare products or spa vouchers are excellent choices.

• Providing a brand touch.

A corporate gift should reflect the brand. Customizing gifts with the company logo and colors adds a corporate touch and strengthens brand identity.

Why should you provide sustainable gifts to employees and clients?

• It creates a sense of pride in the employees.

When a company follows sustainable practices, employees develop a sense of pride in being part of an environmentally responsible organization.

• It helps develop a strong relationship with clients.

Just like employees, clients appreciate sustainable gifts, which can help build stronger business relationships.

• It makes the company stand out from competitors.

Following sustainable gifting practices creates a positive brand image and helps the company differentiate itself from competitors.

What are the difficulties that companies face when providing sustainable gifts?

• Affordability.

Sustainable products can be expensive. Companies must allocate a reasonable budget for eco-friendly corporate gifts.

• Problems with sourcing.

Finding sustainable products in the local market can be challenging. Importing them might contradict the goal of sustainability.

• Getting the wrong products.

Fake sustainability claims are common. Companies need to ensure they source genuinely eco-friendly products.

By providing sustainable gifts, companies contribute not just to the environment but also reinforce their social and environmental commitment. Adopting green gifting practices is an excellent way to enhance corporate responsibility.