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Gifting involves showing an individual care and love. You must be very detailed and plan well to find that one thing that will bring about a scream of excitement and leave memorable moments with the receiver.
Wondergifts, a leader in experiential gifting across the UAE, requires utmost attention and care in every step taken.
Reaching this peak took time and effort. We achieved this goal quickly through smart alliances, innovation, and dedication to making our clients happy.
Despite our short presence, we made headlines locally and internationally with our curated experiences after the launch.
Our recent PR victory allowed us to celebrate providing unmatched gifting experiences, thanks to attention from Khaleej Times, Gulf News, and GQ Middle East.
As we continue to redefine experiential presents worldwide, I want to share some important stages of our success.
The Journey
Wondergifts was created to fill a market gap for better gifting alternatives. Our goal was simple: provide real events that create lasting memories.
We needed reputable associates to help implement our ambitious plans, leading us to partner with Otium Capital, managed by Pierre-Édouard Stérin.
Our PR Activities With Reputable Publications
With over 800 unique gift experiences, our challenge was making people aware of them. As a young start-up, we used every possible means of communication to establish our supremacy.
Our PR strategy centered on developing beneficial associations with media outlets and reporters. These ties helped us communicate our message to a broader audience.
We established connections with major local publications and specialized platforms related to our target audience. Our message was clear – Wondergifts transforms boring gift cards, dates, and toys into exciting experiences that create lovely memories.
We tailored our messaging for each platform, focusing on the appeal of our offerings, which yielded positive feedback.
With growing interest, we aimed to collaborate with top regional publications. One notable campaign was with GQ Middle East, targeting trendsetters and influencers.
This partnership had a halo effect, leading to numerous articles in top media outlets such as Khaleej Times, Gulf News, Onearabia, and Dubai Weekly.
Our PR outreach and partnerships helped bring Wondergifts into the limelight for journalists covering experiential presents.
Full Speed Ahead
In just over a year, Wondergifts has evolved from a promising start-up to an established leader in our niche.
The media attention proves our ability to create curated gifting packages throughout the UAE, with much more in store.
We're still innovating and adding more gift experiences for various celebrations because customers deserve the best from us.
Our role in popularizing experiential gifting excites us about the future. Given our growth, we have many amazing things planned for our clients and brand.
